Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

Brand Values Only Build Trust When They Cost You Something

by: David Shay

Generic company values don't build trust—they're decoration. Discover why core values only differentiate your brand when holding them requires making hard trade-offs or walking away from revenue.

Narrative Identity